January 09, 2003

Today's bankruptcy filing by the Ottawa Senators, the third such filing in the past eight years, is probably a good indication that the NHL may be the first of the major sports leagues in this country to seriously retrench. As much as I love the sport, ice hockey is a terrible TV draw (for example, two of the USA matches in the last World Cup got higher ratings on ESPN than all but one of the games of last season's Stanley Cup Final, even though the hockey games were on in prime time, while the soccer games started in the wee hours of the morning). Attendance around the league is wildly inconsistent. It draws talent from such a narrow base in North America that the star players in the sport are disproportionately from Scandinavia and Eastern Europe. Yet the NHL continues to play out the fiction that it is one of the major sports leagues in America, and maintains an assortment of franchises in the Sun Belt that are prime candidates to follow the Senators, Kings, and Penguins into bankruptcy protection.

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