April 06, 2003

Back when we was still an engaging political commentator, Jeff Greenfield wrote a book called Playing to Win. In it, he gave aspiring politicians tips on how to successfully campaign for office, often in a tongue-in-cheek style. Perhaps the best known tip he gave was something called "political jujitsu": using the force of an opponent's attack against him, for your own advantage.

Last week's controversy over the remarks made by John Kerry for "regime change" in Washington brilliantly illustrate the theory. After a bad week, when the focus was on Kerry's anemic fundraising, and the sudden emergence of Howard Dean as a candidate more in tune with the progressive (ie. "Democratic") wing of the Democratic Party, Kerry was able to turn all that around with a stunning display, turning what had seemed a gaffe into a rousing knockout at the expense of the chickenhawks.

First, he allowed his opponents on the far right to attack his rhetoric, and Rush Limbaugh, Mark Racicot, Tom Delay, and others took the bait. Then, his staff responded, with a not-so-subtle dig at the non-service of Delay, et al., during Vietnam. Reminding voters that he was a decorated war hero, while Limbaugh sat out the war with a boil on his butt, and the rest of the chickenhawks had "other priorities", makes it impossible for any attacks on Kerry to get traction. On the other hand, he invigorates Democrats, and enables them to more easily oppose the Bush war policies. Any candidate who can score points at the expense of Rush Limbaugh or Tom Delay instantly wins credibility in the party base. Not a bad display !!

No comments: