November 02, 2003

As the situation in Iraq spins madly out of control, it is helpful to understand how so many "good Americans", at least temporarily, let the events of 9/11 suspend all reason and logic. Maureen Dowd sees it as an inevitable susceptibility people have towards believing the brazen lie, quoting one writer as observing that people tend to get duped by con men because they refuse to live in a world of cynicism. As a result, "[t]hose who go for the big con, who audaciously paint false pictures, think everyone else is stupid. They want to promote themselves based on the gullibility of others. For [Janet]Cooke, [Stephen]Glass and [Jayson]Blair, their editors were the marks. But at least that unholy trio only soiled newsprint. For the Bush crowd, the American people were the marks."

In this article, published in the always-terrific Seattle Post-Intelligencer, the writer examines President Bush's use of language in creating an atmosphere of fear and authoritarianism:
Poll after poll demonstrates that Bush's political agenda is out of step with most Americans' core beliefs. Yet the public, their electoral resistance broken down by empty language and persuaded by personalization, is susceptible to Bush's most frequently used linguistic technique: negative framework. A negative framework is a pessimistic image of the world. Bush creates and maintains negative frameworks in his listeners' minds with a number of linguistic techniques borrowed from advertising and hypnosis to instill the image of a dark and evil world around us.

Catastrophic words and phrases are repeatedly drilled into the listener's head until the opposition feels such a high level of anxiety that it appears pointless to do anything other than cower.

Psychologist Martin Seligman, in his extensive studies of "learned helplessness," showed that people's motivation to respond to outside threats and problems is undermined by a belief that they have no control over their environment. Learned helplessness is exacerbated by beliefs that problems caused by negative events are permanent; and when the underlying causes are perceived to apply to many other events, the condition becomes pervasive and paralyzing.

Bush is a master at inducing learned helplessness in the electorate. He uses pessimistic language that creates fear and disables people from feeling they can solve their problems. In his Sept. 20, 2001, speech to Congress on the 9/11 attacks, he chose to increase people's sense of vulnerability: "Americans should not expect one battle, but a lengthy campaign, unlike any other we have ever seen. ... I ask you to live your lives, and hug your children. I know many citizens have fears tonight. ... Be calm and resolute, even in the face of a continuing threat." (Subsequent terror alerts by the FBI, CIA and Department of Homeland Security have maintained and expanded this fear of unknown, sinister enemies.)

Contrast this rhetoric with Franklin Roosevelt's speech delivered the day after the Japanese attack on Pearl Harbor. He said: "No matter how long it may take us to overcome this premeditated invasion, the American people in their righteous might will win through to absolute victory. ... There is no blinking at the fact that our people, our territory and our interests are in grave danger. With confidence in our armed forces with the unbounding determination of our people we will gain the inevitable triumph so help us God." Roosevelt focuses on an optimistic future rather than an ongoing threat to Americans' personal survival.
The writer sees the best anecdote to this politics of pessimism and fear as a return to the optimistic rhetoric about the future perfected by FDR and Ronald Reagan. [link via Pandagon]

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