A federal court has just blocked the attempt by the major film studios to impose a "screener" ban on anti-trust grounds. In this case, the recipients of the DVD's and videotapes would have been film critics, whose votes in year-end awards ceremonies often presage Oscar nominations. The rationale behind the ban was to prevent film piracy, the thinking being that these DVD's go from the recipient to some video chop-shop in Taiwan, and then to the black market, or the internet.
I happen to oppose the ban for purely selfish reasons; my sister is an art director, and as a member of that guild gets screeners of certain films in the hope that when the Art Directors have their annual awards, her vote will cue Oscar voters in the right direction. When Jack Valenti initiated the ban, it impacted not just members of the Academy and film critics, but members of the various guilds as well, the overwhelming majority of which are not members of the Academy. Since she tends to hold the Oscars in contempt, and believes, with good reason, that the quality of movies has irreparably sunk since the 1940's, she has never tried to vote in those elections, and therefore does not view her screeners. However, she knows that I have no such scruples, so for the past few years she has brought down the latest batch of DVD's in time for Christmas. Today's ruling means I will have a more informed vote when I take part in the annual Sherry Bebitch-Jeffe Oscar-night pool.
My own interests aside, I can see why the studios might want to maintain such a ban for reasons having nothing to do with preserving their intellectual property rights. I've written before about how I loathe going to movies; what it comes down to is they are simply not a cost-efficient way for me to be entertained. For me to go to a movie, I either have to be on a date, or the movie itself has to be an event, something which I could not duplicate on my home computer or on TV (there is also a third scenario, but that has to do with having had too much to drink at the 3rd Street Promenade). In most instances, though, I have options that I didn't have twenty years ago, when TV shows like The Shield, The Sopranos, Alias, Prime Suspect et al. weren't routine, when digital or high-definition sets were merely a pipe dream, back before TiVo switched the power-relationship from the network to the viewer.
So for me, the only good reason to go to a movie is for me to see something that I can't get at home. After all, why go out to dinner when the home cooking is delicious. Since the traditional advantages film had over television are almost all gone, from superior acting to more challenging plots, I need the few things movies still have going for them, such as the wider screen, the more spectacular picture, and the communal experience of watching a self-contained work of art with a large group of people, to make me spend $20 on a ticket, parking and popcorn. So I will be in the second row up front when Return of the King is released, but I will wait until The Cooler comes out in DVD before I see that flick. Or at least til my sister gets a screener.
Understandably, an attitude like mine should concern the media conglomerates that run the studios, since I'm clearly not the only person who shares it. If film critics, if the industry pros who belong to the Academy don't feel the urgent need to see every great film when it gets released, or feel that their interest in films is enhanced by watching a screener from the comfort of their own home, how can they draw the masses to see a movie that's going to be available at Blockbuster in four months. More importantly, how do these studios justify the costs of producing a film to their shareholders, when the same benefits could accrue from shooting it for television, without the attendant risks that are involved in producing a film.
UPDATE: Roger L. Simon, who is an honest-to-goodness member of the Academy, discusses the ruling on his blog. Do AMPAS members have any say in the BCS standings as well?
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