After less than a week, the decision to rename Pajamas Media has been reversed. Why they wanted to ditch the original name has always baffled me. The siliness of naming a web business after clothing associated with childhood was inspired, and it's amazing no one in the company realized that. If people are laughing at you, that means they're also paying you a great deal of attention, which is absolutely essential for it to have any hopes of succeeding.

And of course, in the wake of last year's election, "pajamas" has enormous symbolic weight in the blogosphere; regardless of what you thought of the jujitsu that enabled the Bushies to change the debate from his avoidance of military service in 1972 to the typing font on otherwise-minor documents, it was a very clear sign that major media outlets were as lax with their due diligence as the typical blogger. One only needs to hear the pathetic producer of the 60 Minutes II segment, Marla Mapes, as she criss-crosses the country trying to sell her book to understand that. Here was someone who was ostensibly a journalist, who was presented with hearsay copy of a series of documents by a third party with a very public grudge, and she wasn't smart enough to ask the most elemental questions about the documents' authenticity before going to air. And of course, some very partisan bloggers, whose motivation wasn't in trying to "find the truth" (after all, these were the same bloggers who propagated a fraud of their own, the SBV's, the month before) but solely in trying to exonerate the President, amazingly, did find the truth.