July 12, 2006

17 Million: That's the number of people who saw the World Cup Final in the U.S. on ABC and Univision Sunday afternoon. That's a higher number than averaged seeing the 2006 NBA Finals, three times higher than the viewership for the 7th Game of the Stanley Cup playoffs, and as high as the average for the 2005 World Series and NCAA Hoops Final, except those games were aired in prime time, and involved American teams. Its ratings were much higher than the final round of the Masters. It was seen by more Americans than saw this season's final episodes of 24 and Alias, combined...take that, Frank Deford.

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